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Dino Crisis PSM poster

A print add in the August 1999 issue of PSM.

Dino Crisis was released world wide starting July 1999, and was developed by Capcom Production Studio 4. The game made an appearance at the 1999 E3 expo,[1] and the press was provided with review copies of a 75% complete build of the game.[2]


Capcom produced a series of ads for Dino Crisis in Japan, with one paired-up with Star Wars Episode I: The Phantom Menace in theatres.[3] Dino Crisis exceeded Capcom's initial expectations in Japan, and as it made its way to international markets Capcom invested heavily in marketing it and other titles in the lead-up to Christmas 1999. Capcom USA put $20 million into producing a series of TV and print ads for Dino Crisis, Resident Evil 2's Nintendo 64 port, and the new Resident Evil 3: Nemesis. The TV campaign for the game began on 20 September with the intention of running up to Christmas, with Resident Evil 3: Nemesis following up on 10 November, and Resident Evil 2 on 15 November.[4] In the UK, trailers were appearing on UK Horizons in March 2000 as part of their "Dinosaur Week" event sponsored by Virgin, who was the game's distributor in much of Europe.[5]


  1. PSM, Issue #024 (August 1999), p.6.
  2. PSM Issue #024 (August 1999), p.10.
  3. July 1999 (Japanese). capcom.co.jp. Archived from the original on 2001-04-10. Retrieved on 2023-05-03.
  4. Capcom Reveals $20 Million Marketing Campaign. IGN. Archived from the original on 2007-01-22. Retrieved on 2023-03-19.
  5. Virgin sponsors UK Horizons Dino Week. Campaign Live. Archived from the original on 2022-04-01. Retrieved on 2022-04-01.