From 12-31 August Capcom oversaw a long marketing campaign for Dino Crisis 2, starting with the touring of a the Dinobus which would promote the game on the roads.[2] On 23 August the Dinobus arrived at the offices of Famitsu, where idols in mini yukatas disembarked to promote the game.[3] The Dino Girls did not actually tour on the bus the entire month; only for this day and the next.[4]
The final stop on the tour was the "DINO CRISIS 2 in Times Square" event, hosted at the Takashimaya Times Square department store in Shinjuku from 24-27 August.[3] A seven meter tall moving and roaring Tyrannosaurus puppet was present at one of the courts, with the "Dino Girls" in yukatas giving out promotional Dino Crisis 2 fans after arriving on the Dino Bus. The game was available to play, and copies of the trial version were handed out to anyone completing a questionnaire.[5][6] This event was also in collaboration with the band L'Arc-en-Ciel, and a special promotional video for their song, "Fate" was screened; brought together by music video director Noriyuki Tanaka, it featured Dino Crisis 2 footage.[4][excerpt 1]
Gallery[]
The Dinobus outside Famitsu's offices
The Dinogirls at the Dinobus
The Dinogirls at Famitsu
The Times Square event room.
L'Arc-en-Ciel fans at the Times Square event. The black fan cross-promotes Dino Crisis 2.
Ditto, reversed
Two Dino Girls holding the fans.
Dino Girls outside the event.
A Dino Girl handing out a questionnaire in exchange for a trial edition.
